I was intrigued by this video that describes Snapchat and how to use it from the Wall Street Journal on January 12, 2016:
According to the author, Joanna Stern, everyone is on Snapchat: the Whitehouse, presidential candidates, and your kids.
AdWeek reported that, “Snapchat commanded a reported $750,000 for brands to place ads, and the millennial darling reported more than 6 billion videos daily.” Advertisers are using Snapchat to make the most of “micro-moments,” or as Google defines them, real-time moments of consumer discovery that occur on mobile devices. AdWeek, January 20th, 2016
Snaps are picture or video messages taken and shared with friends on Snapchat in real-time. Snaps can be viewed for up to 10 seconds, depending on the amount of time the user chooses. Snapchatters can choose to have their photo or video saved in their phone’s photo gallery or just sent to friends.
By default, Snaps disappear from the screen once they are viewed – unless your friend decides to keep it, such as with a screenshot or separate camera. Snaps are meant to make conversation more spontaneous, visual and fun.
Wired Magazine’s suggests that Snapchat is on the verge of its “mom moment,” going from niche to mainstream and becoming “the type of thing your mother will start using.” Jessi Hempel, Wired Magazine, January 14, 2016
I have yet to make this plunge, but it certainly looks interesting. Here’s a tease — do you know what BAE means? If not, you can find out in the WSJ video above.
So, let me know… how many of you who reading this are using Snapchat? If I get some responses, I’ll try to venture into Snapchat land.